Facebook blocks Signal for transparent advertising
The Signal team wanted to run ads showing how personalized Facebook ads work. The advertising account was deactivated. The team of the messenger Signal tried to place ads on Facebook platforms such as Instagram and wanted to disclose the personalization of the ads. As those involved now write in the Signal blog , however, they were excluded from Facebook's advertising network for this. The announcement says: "Companies like Facebook don't build technology for you, they build technology for your data. They collect everything they can from Facebook, Instagram and Whatsapp to sell insights into people and their lives." And while that's no secret, exactly how it works remains unclear to many, he said. So now Signal wanted to showcase how ad personalization works based on the data it collects, even through ads. "Facebook's own tools have the potential to reveal what otherwise remains unseen. (...) We wanted to use those same tools to directly show how most of ...