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Showing posts with the label Advertising

WhatsApp: This is how Facebook wants to circumvent message encryption

Facebook has assembled a team of experts to investigate the encryption of WhatsApp messages. The goal is likely to be the collection of data for personalized advertising. Facebook has hired a number of experts to look into the encryption of WhatsApp messages. Basically, only the chat partners can decrypt the corresponding messages with the app. Not even WhatsApp itself has this option. So the question arises as to how Facebook intends to obtain usable data from this. According to a report from Android Authority , the keyword is "homomorphic encryption". This would be a way to analyze data without decrypting it. However, it is still unclear how this will work exactly.  Facebook is looking for new ways to collect data What should be pretty clear, however, is the purpose of the whole action. Facebook wants to collect even more data about its users in order to be able to serve personalized ads. Unsurprisingly, Facebook has denied this intention. The issue comes at a time when Fac...

Neeva: Search engine by ex-Googlers launches without advertising and tracking - for $5 a month

Neeva is a search engine that was awaited with great interest. After all, it was designed by those ex-Googlers who had significantly contributed to Google search. Now it's here. In the United States of America, there is now an alternative to Google search that comes from the same people who created Google search - at least in part. However, Neeva is taking a completely different approach than its counterpart called Search, which remains with Google. Google "littered" with advertising While Google Search is free of charge, the use of Neeva costs around five US dollars per month after the first three free months. In return, Neeva does not display any advertising and does not perform any tracking of its visitors or clicked search results. Excessive advertising and increasingly intrusive tracking have prompted the Neeva makers to present their own design of a search engine. Their belief : "Mainstream search engines no longer primarily serve the user. They're littered...