WhatsApp: This is how Facebook wants to circumvent message encryption
Facebook has assembled a team of experts to investigate the encryption of WhatsApp messages. The goal is likely to be the collection of data for personalized advertising.
Facebook has hired a number of experts to look into the encryption of WhatsApp messages. Basically, only the chat partners can decrypt the corresponding messages with the app. Not even WhatsApp itself has this option. So the question arises as to how Facebook intends to obtain usable data from this.
According to a report from Android Authority, the keyword is "homomorphic encryption". This would be a way to analyze data without decrypting it. However, it is still unclear how this will work exactly.
Facebook is looking for new ways to collect data
What should be pretty clear, however, is the purpose of the whole action. Facebook wants to collect even more data about its users in order to be able to serve personalized ads. Unsurprisingly, Facebook has denied this intention. The issue comes at a time when Facebook is struggling with some problems. Some time ago, Apple gave its users the option to ban all apps from tracking.
There was also a big discussion about new privacy rules on WhatsApp, which scared away many users and drove them to other messenger services. It is therefore not surprising that Facebook is trying to find new ways to get the data of as many people as possible.
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