Privacy policy dispute: Facebook wants to "cause Apple pain"

The head of the social media giant shared internally how the group plans to fight back against the iPhone manufacturer's new privacy rules.

The dispute between Apple and Facebook is getting angrier and angrier. In front of members of his team, the head of the social media giant, Mark Zuckerberg, is reported to have said that the iPhone company should be "hurt". This seems to mean, among other things, an antitrust suit that Facebook has been preparing for some time - as well as other measures to harm Apple. For example, according to recent reports, Facebook is planning, among other things, to introduce its own computer watch that will have fitness functions as well as access to Messenger and WhatsApp to counter the Apple Watch.

Apple wants to restrict tracking

Zuckerberg's threats were leaked to the Wall Street Journal, and Facebook's Watch plans were reported by IT news service The Information. The reason for Facebook's frustration remains Apple's privacy change, which is to be introduced with iOS 14.5. For the first time, users will be able to see directly that Facebook is tracking them across apps and websites - and will also have to agree to it.

A special dialog is intended to ask users to allow themselves to be monitored in order to avoid "less relevant advertising". Internally and in front of advertising partners, however, Facebook expects visible losses. Only with consent, the user receives better tailored advertising and supports companies that rely on advertising to attract new customers, Facebook writes in the planned dialogue. One does not want to collect "new types of data".

Facebook: Apple treats us badly

Zuckerberg told his team internally that the pain had to be inflicted on Apple because the iPhone company was "treating Facebook so badly." Apple boss Tim Cook had recently indirectly called social media like Facebook a trigger for violence.

One must no longer look away from the fact that the tech theory still applies that "any form of engagement is good engagement," Cook emphasized to data protection experts. The term is used by social networks to describe the use of their offerings. The goal here is also to collect "as much data as possible," Cook added. There should be no more pretending that this approach doesn't come with a cost: "The polarization of people, the lost trust and, yes, violence."

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