iOS and Android: How to turn off tracking
Apple is encouraging its smartphone and tablet users to use data sparingly in the future. But this is also possible - hidden - on Android devices. Advertising has been tracking smartphone users for years, often unnoticed, across many apps. An individual number enables advertising companies to play personalized ads across websites and apps. This "tracking" is the technology behind the much-lamented phenomenon of once-searched goods showing up again and again in different ad formats. Apple's current decision to actively inform users of its iPhones about this in the future is only now making many users aware of the generous use of data on their smartphones. The iOS system now automatically asks users whether they want to allow advertising tracking for new apps. Apple is thus sharpening its image as a data protector. However, data collection has been prevented for years - not only on Apple's iPhones, but also on the more widespread devices with the Android operating syste...